Finding the Right Message by Jennifer Havice

Author:Jennifer Havice
Language: eng
Format: mobi
ISBN: 9781495191046
Published: 2016-03-14T00:00:00+00:00

Testimonials

Past survey responses

Customer service chat logs

Relevant blog post comments

E-mails from prospects and customers

Once you’ve done that, determine a goal for the surveys or interviews you’ll be doing. Pick your survey tools, draft your questions, and send e-mails to your list. Consider reaching out to a handful of your customers and prospects to gauge interest in phone or Skype interviews.

Part II

Analyzing the Research

Chapter 3

How to Do Customer Research without the Customers

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